2021 Visitor Advertising Guidelines and Rates/Media Kit
The Columbia Union Visitor is a 48-page, full-color news magazine for members of the Columbia Union Conference of Seventh-day Adventists. It is circulated to nearly 65,000 households in the Allegheny East, Allegheny West, Chesapeake, Mountain View, Ohio, Pennsylvania, New Jersey and Potomac conferences. This year we are publishing six issues, Jan/Feb, Mar/Apr, May/June, July/Aug, Sept/Oct, and Nov/Dec.
Advertising space is provided to church and parachurch organizations and businesses that provide products or services in harmony with the mission and beliefs of the Seventh-day Adventist Church (adventist.org). The Columbia UnionVisitor does not endorse or guarantee the integrity of any product or service advertised, and we reserve the right to refuse or discontinue advertisements at any time and edit advertisements to comply with editorial policies.
Advertising Submission and Payment Information
First-time advertisers who are members of the Seventh-day Adventist Church must submit a letter of recommendation from their pastor or conference leadership, stating that they are members in good standing. Email is accepted for recommendations and ad submissions to firstname.lastname@example.org.
Please submit all advertising to Sandra Jones, email@example.com. Payment is expected by the ad submission deadline (schedule below). Checks and money orders are accepted, payable to Columbia Union Visitor, and mailed to Sandra Jones, Advertising Manager, Columbia Union Visitor, 5427 Twin Knolls Rd., Columbia, MD 21045. For classified advertising, please include a paper copy of your ad text with payment.
Invoices are available upon request.
2021 Visitor Advertising Submission Deadlines
Display and Classified Ads:
January-February November 25, 2020
March-April January 25, 2021
May-June March 22
July-August May 24
September-October July 26
November-December September 20
January-February November 22, 2021
March-April January 24, 2022
Online Classified Ads:
—Posted five business days after submission.
Digital Ads (weekly):
—Switch out every Thursday.
—Ad submission no later than Monday of the week scheduled for posting.
Advertising Rates and Information
Classified Advertising (Print and Online)
Classified Ads: $60 for 50 words or less; .75 cents for each additional word over 50. Minimum: $60.
Online Classified Ads: $60 for 50 words or less; .75 cents for each additional word over 50. Minimum: $60 for 30 days
Classified Box Ads (text centered in a box): $120 for 80 words or less.
Announcements (church and school events): $15 for 50 words or less; all others at classified rates.
Frequency Discounts: 10% for 3 or more ads, scheduled in consecutive issues and online ads for a minimum of 90 consecutive days.
Invoices are available upon request.
How to Submit Display Ads:
Ads are accepted in the following formats: JPEG or PDF.
All files must be high resolution (at least 300 dpi). Please note that we do not make corrections to ads, so please send your ad in its final format.
For questions about your display ad format or size, contact Kelly Coe at (410) 997-3414, ext. 573, or firstname.lastname@example.org.
Digital Media Advertising
Digital ad space is available for posting your digitals ads on three Visitor platforms in 2021: the Visitor website, columbiaunionvisitor.com; the weekly, Visitor News Bulletin (VNB) e-newsletter; and a second weekly VNB, highlighting the Columbia Union's 2021 Year of the Bible emphasis on God's Word.
VNB is the weekly email newsletter published by the Columbia Union Conference, designed to keep members informed and connected between issues of the monthly magazine. It includes news, photos and quotes and is circulated to church leaders, educators, pastors and members who read and share it with their networks.
VNB subscribers will also receive Words of Life devotionals straight to their email inboxes. Twice a month, we'll also share short, inspirational video messages from Kettering College Chaplain Steve Carlson. To subscribe, go to columbiaunionvisitor.com/vnb.
The Columbia Union Visitor website, columbiaunionvisitor.com, averaged 8,085 pageviews per month; 58,416 unique pageviews and 72,765 pageviews through October 30, 2020.
Digital Ad Rates and Ad Specifications
$80 each; minimum 2 ads
4 ads/$288 (10% discount)
8 ads/$544 (15% discount)
12 ads/$768 (20% discount)
200 pixels wide by 400 pixels tall
Digital ads run weekly, submitted press-ready and switched out every Thursday.
The ad submission deadline is Monday of the week the ad is scheduled to run. Payment is due with ad submission.
Ad packages available.